[Client News] Heat Free Hair Launches Innovative ‘Blow Out’ Inspired Humidity-Resistant Hair Extensions

[Client News] Heat Free Hair Launches Innovative ‘Blow Out’ Inspired Humidity-Resistant Hair Extensions

Heat Free Hair (@HeatFreeHair), the number one provider of 100 percent virgin hair extensions that perfectly blend with naturally curly or textured hair, announced the launch of its newest product line: The Blow Out Collection. The innovative Blow Out Collection is a line of kinky-straight virgin hair extensions that give women the textured blow outContinue Reading

Multitextural or Multicultural? 10 Tips for Marketing Haircare Products to Diverse Audiences

Multitextural or Multicultural? 10 Tips for Marketing Haircare Products to Diverse Audiences

Over the last few years beauty companies, large and small, have expanded their haircare product offerings to accommodate the needs and styling desires of multicultural consumers. We’ve even seen a shift at the retail level with Target and others either increasing shelf space or designating special areas and/or aisles for “ethnic” (hopefully they’ll change thisContinue Reading

CIO.com | 12 Easy Ways to Lose Your Ecommerce Customers

CIO.com | 12 Easy Ways to Lose Your Ecommerce Customers

I did an interview with CIO.com, the website for corporate tech and IT managers about different ways businesses lose customers or sales online. My thoughts can be found in #10 – #12.  – – – – In today’s super competitive, I-want-it-now mobile world, you only have a few minutes (or seconds) to engage potential shoppers.Continue Reading

How a Move to Nigeria Reinvigorated My Passion for PR

How a Move to Nigeria Reinvigorated My Passion for PR

by: Reni Somoye (@ReniSomoye) “Work hard. Gain as much knowledge as you possibly can about the public relations industry. Move to Nigeria. Apply that knowledge and save the world.” THIS was my career plan, although, I never thought I’d actually have the guts to follow through with it. I mean–who moves from their comfortable upper-middle classContinue Reading

The Branding Box: How Amanda Miller Littlejohn is Bringing PR Counsel to the Masses

The Branding Box: How Amanda Miller Littlejohn is Bringing PR Counsel to the Masses

To date, solopreneurs, small business owners and other talented individuals who needed public relations support or advice had few options if they could not afford to pay traditional agency retainer fees. With the creation of The Branding Box, Amanda Miller Littlejohn hopes to solve that problem by making PR and personal brand coaching affordable and accessible. Littlejohn, a former journalist, launchedContinue Reading