3 Ways to Discover and Fine Tune Your Personal Social Media Engagement Strategy

3 Ways to Discover and Fine Tune Your Personal Social Media Engagement Strategy

by: Melissa Kimble One of my favorite aspects about social media is its ability to give anyone a platform. As a result, most people make the mistake of thinking that just being on social media is enough; but, it’s only the first step. The key to fully leveraging your social media presence is adding your uniqueContinue Reading

Brilliant Brand Extension: @OPI_Products Introduces Home Paint Line with Clark + Kensington

Brilliant Brand Extension: @OPI_Products Introduces Home Paint Line with Clark + Kensington

OPI, the global nail lacquer company known for its frequent and sometimes brow-raising collaborations, recently announced one of the most brilliant brand extensions I’ve seen in a long time: a home paint line inspired by its’ most popular colors. The OPI Color Palette, a partnership with Ace Hardware’s in-house Clark + Kensington brand, launched with three collectionsContinue Reading

[Updated] Listen to My SYP Global Radio Chat About PR and Entrepreneurship

[Updated] Listen to My SYP Global Radio Chat About PR and Entrepreneurship

Updated: On Tuesday, July 1st, I called into “Speak Your Piece” Radio to chat about PR and entrepreneurship. Here’s a link to listen to the show. It’s a good one: Inside the World of Public Relations with Sakita Holley – – – Tonight at 6:30pm EST I’ll be joining Ashley Maltbia and Taylor Aldridge on theirContinue Reading

Scandal: The Secret Ingredient to Becoming a Great PR Pro

Scandal: The Secret Ingredient to Becoming a Great PR Pro

Earlier this month, I had the greatest day of my PR life when I got the chance to meet the real life Olivia Pope and fixer extraordinaire, Judy Smith during a session on crisis communications at Vocus’ Demand Success 2014 marketing and public relations conference. No, she didn’t dish about Scandal’s season four but trust me,Continue Reading

10 Online Classes You Can Take RIGHT NOW to Keep Your PR and Biz Skills Sharp

10 Online Classes You Can Take RIGHT NOW to Keep Your PR and Biz Skills Sharp

  Summer is in the air and the atmosphere in the office is more laid back then ever. You may be tempted to slack off, but now is a great time to begin thinking of ways to sharpen your skill set. One of the least talked about windfalls of technological advancement is the increased accessibility of onlineContinue Reading

How To Request Product Samples From Brands

How To Request Product Samples From Brands

At some point in your PR career, you’ll be tasked with a project that requires you to reach out to brands to request product. In my lifestyle PR role, I often receive requests for my client’s products and as a lifestyle blogger I’m the one making the request. Having been on both sides of the equation, I’veContinue Reading

4 Things to Consider Before Selecting Influencers for Your Next Brand Campaign

4 Things to Consider Before Selecting Influencers for Your Next Brand Campaign

Brands aligning themselves and their product with relevant celebrities or tastemakers through product placement or endorsement deals is an age old practice. However, over time, celebrities have begun to take a more entrepreneurial approach to their careers, shunning the traditional endorsement deal in favor of ownership stakes, licensing deals, equity investment or developing and selling theirContinue Reading

Lottabody Selects House of Success for PR

Lottabody Selects House of Success for PR

I am thrilled to announce that House of Success, my lifestyle PR firm, has added Lottabody, a Colomer brand under the Revlon umbrella, to its diverse client roster; adding to a beauty category that also includes Heat Free Hair. For more than 40 years, Lottabody has provided hair care and styling product solutions for both consumersContinue Reading

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