72 Hours in Montego Bay, Jamaica

72 Hours in Montego Bay, Jamaica

The first time I went to Jamaica, it hugged me and felt like home. So when I was thinking of a place to go on a trip for my birthday, the lush Caribbean island naturally landed at the top of my list. Choosing where to go in Jamaica was also an easy choice because I’d had my eyeContinue Reading

[Client News] Heat Free Hair Launches Innovative ‘Blow Out’ Inspired Humidity-Resistant Hair Extensions

[Client News] Heat Free Hair Launches Innovative ‘Blow Out’ Inspired Humidity-Resistant Hair Extensions

Heat Free Hair (@HeatFreeHair), the number one provider of 100 percent virgin hair extensions that perfectly blend with naturally curly or textured hair, announced the launch of its newest product line: The Blow Out Collection. The innovative Blow Out Collection is a line of kinky-straight virgin hair extensions that give women the textured blow outContinue Reading

Multitextural or Multicultural? 10 Tips for Marketing Haircare Products to Diverse Audiences

Multitextural or Multicultural? 10 Tips for Marketing Haircare Products to Diverse Audiences

Over the last few years beauty companies, large and small, have expanded their haircare product offerings to accommodate the needs and styling desires of multicultural consumers. We’ve even seen a shift at the retail level with Target and others either increasing shelf space or designating special areas and/or aisles for “ethnic” (hopefully they’ll change thisContinue Reading

CIO.com | 12 Easy Ways to Lose Your Ecommerce Customers

CIO.com | 12 Easy Ways to Lose Your Ecommerce Customers

I did an interview with CIO.com, the website for corporate tech and IT managers about different ways businesses lose customers or sales online. My thoughts can be found in #10 – #12.  – – – – In today’s super competitive, I-want-it-now mobile world, you only have a few minutes (or seconds) to engage potential shoppers.Continue Reading