Category Archives: Brand Moves

Brilliant Brand Extension: @OPI_Products Introduces Home Paint Line with Clark + Kensington

Brilliant Brand Extension: @OPI_Products Introduces Home Paint Line with Clark + Kensington

OPI, the global nail lacquer company known for its frequent and sometimes brow-raising collaborations, recently announced one of the most brilliant brand extensions I’ve seen in a long time: a home paint line inspired by its’ most popular colors. The OPI Color Palette, a partnership with Ace Hardware’s in-house Clark + Kensington brand, launched with three collectionsContinue Reading

Pinterest Experimenting with Promoted Pins

Pinterest Experimenting with Promoted Pins

Pinterest, the 3 year old start up that has become my go-to destination for inspiration and vision boarding, is exploring new ways to generate revenue. Last night, the site’s founder Ben Silbermann sent out a note to users to let them know that they are experimenting with promoted pins. In the note, Silbermann assures users thatContinue Reading

Top 5 Lifestyle Branding Stories of the Week

Top 5 Lifestyle Branding Stories of the Week

When Rosh Hashanah and Fashion Week Collide People.com style director Andrea Lavinthal said she’s spending the first two days of New York’s Mercedes Benz Fashion Week at a special venue, where front row seats are elusive and the latest trends are de rigeur. The occasion? Rosh Hashanah at Temple Beth Shalom in Livingston, NJ. Lavinthal isContinue Reading

Kell on Earth! People’s Rev Pulls Out of NYFW Show Due to Non-Payment (Updated)

Kell on Earth! People’s Rev Pulls Out of NYFW Show Due to Non-Payment (Updated)

Dear David Tlale and co: If you have to cry, now might be a good time to go outside. People’s Revolution, the fashion PR firm run by Kelly Cutrone, announced earlier today that they are “canceling their participation” in David Tlale’s NYFW show because they haven’t been paid. Here’s the full statement that was sent to press andContinue ReadingContinue Reading