Category Archives: PR Tools

Pinterest Experimenting with Promoted Pins

Pinterest Experimenting with Promoted Pins

Pinterest, the 3 year old start up that has become my go-to destination for inspiration and vision boarding, is exploring new ways to generate revenue. Last night, the site’s founder Ben Silbermann sent out a note to users to let them know that they are experimenting with promoted pins. In the note, Silbermann assures users thatContinue Reading

PR Tools: PitchEngine Brings Back Pay-Per-Pitch

PR Tools: PitchEngine Brings Back Pay-Per-Pitch

PitchEngine, the content creation and distribution tool that is becoming increasingly popular with PR pros and marketers, has reintroduced its pay-per-pitch service. The cost for this feature comes in at either $39 or $79, which is less expensive than some of the more traditional wire services. So, if you’re not sending out a high levelContinue Reading

Initial Thoughts on Instagram Video

Initial Thoughts on Instagram Video

A few days ago Instagram launched video on its platform. Here are my initial thoughts:  Will Instagram Video Kill Vine (the micro-video app Twitter launched in January)?  Vine was just beginning to pick up steam with consumers, but now that Instagram has launched its video feature, I believe that many will delete or stop using theContinue Reading

Watch Out! LemmeTweetThatForYou Creates Legitimate-Looking Fake Tweets

Watch Out! LemmeTweetThatForYou Creates Legitimate-Looking Fake Tweets

PR pros and community managers beware! LemmeTweetThatForYou.com (LTTFY), a website that lets you create legitimate-looking fake tweets from anyone’s username, could potentially be your worst nightmare! The website came to my attention last week after someone on my timeline shared a tweet from Diddy that made it look as if he was complimenting them on aContinue Reading

CMP.LY Keeps Your Digital Marketing Campaigns Legal

CMP.LY Keeps Your Digital Marketing Campaigns Legal

As online endorsers gain more notoriety and influence, the need for clear cut rules on how brands interact with bloggers (and on the internet as a whole) also increases. The Federal Trade Commission’s (FTC) guide on endorsements and testimonials has been around since 1980 but two years ago, the guidelines received an update to reflect the proliferation of social media, blogs andContinue Reading