Category Archives: Strategy

Multitextural or Multicultural? 10 Tips for Marketing Haircare Products to Diverse Audiences

Multitextural or Multicultural? 10 Tips for Marketing Haircare Products to Diverse Audiences

Over the last few years beauty companies, large and small, have expanded their haircare product offerings to accommodate the needs and styling desires of multicultural consumers. We’ve even seen a shift at the retail level with Target and others either increasing shelf space or designating special areas and/or aisles for “ethnic” (hopefully they’ll change thisContinue Reading

How To Request Product Samples From Brands

How To Request Product Samples From Brands

At some point in your PR career, you’ll be tasked with a project that requires you to reach out to brands to request product. In my lifestyle PR role, I often receive requests for my client’s products and as a lifestyle blogger I’m the one making the request. Having been on both sides of the equation, I’veContinue Reading

4 Things to Consider Before Selecting Influencers for Your Next Brand Campaign

4 Things to Consider Before Selecting Influencers for Your Next Brand Campaign

Brands aligning themselves and their product with relevant celebrities or tastemakers through product placement or endorsement deals is an age old practice. However, over time, celebrities have begun to take a more entrepreneurial approach to their careers, shunning the traditional endorsement deal in favor of ownership stakes, licensing deals, equity investment or developing and selling theirContinue Reading

How the New Media Landscape and Expectations of Transparency Create PR Challenges for Beyonce, Jay Z

How the New Media Landscape and Expectations of Transparency Create PR Challenges for Beyonce, Jay Z

“We have decided to move forward as a united family,” read the joint statement released by Beyonce, Jay Z and Solange days after security video footage of Solange attacking Jay Z was leaked to the media. The ‘this too shall pass’ crisis PR strategy seems to be a trend in the Knowles-Carter camp. Last year, after Beyonce performed atContinue Reading