Category Archives: Strategy

PR Notes: Old Rules vs. New Rules

PR Notes: Old Rules vs. New Rules

I have a good (or bad, depending on who you ask) habit of writing down my thoughts on everything. My desk and bookshelves are littered with stacks and folders of my notes. This weekend as I was cleaning up I found the note above which featured some thinking about the old and new rules ofContinue Reading

Catbird Teaches Us How to Stack (Our Rings!) and Brand a Boutique in the Digital Age

Catbird Teaches Us How to Stack (Our Rings!) and Brand a Boutique in the Digital Age

  Catbird (@Catbirdnyc), a Brooklyn-based jewelry and gift shop, is a great example of how to build a memorable retail brand and a truly engaged community of evangelists in the digital age.  Earlier this month, Catbird released a tutorial video with Racked that shows customers how to stack their rings (video below). This alone may not seem likeContinue Reading

10 Tips for Marketing a Mobile Business

10 Tips for Marketing a Mobile Business

by: Victoria Harris (@Chef_Vicky) I’ve worked with dozens of food start-ups and mobile businesses. Three years ago, I helped open CapMac, one of the first food trucks to hit the streets of Washington, D.C. The combination of having a great high-quality product, with word of mouth evangelism and local and national press coverage helped us becomeContinue ReadingContinue Reading

City Girl Diaries: Lots of PR Talk on the Style Network’s New Series

City Girl Diaries: Lots of PR Talk on the Style Network’s New Series

City Girl Diaries, a new show that premiered last night on the Style Network introduced us to five friends who are all looking to take their careers, businesses and/or personal relationships to the next level. There’s Leila Shams (@Leila_Shams), the design director for Buffalo David Bitton, who has been working on her eponymous fashion lineContinue ReadingContinue Reading