Chef Roble on Reality TV: “A big, fat commercial for your company”

Chef Roble on Reality TV: “A big, fat commercial for your company”

Chef Roble Ali, the star of Bravo TV’s Chef Roble & Co., recently described  reality tv as “a big, fat commercial for your company,” in an interview he did with Media Bistro.

Used effectively, reality tv can be an excellent PR tool for promoting your business and/or personal brand. A lot of people still dismiss the genre as a platform for people behaving badly, but over the last 10 years reality TV has helped launch, enhance or restart the careers of some of today’s top influencers like Lauren Conrad (The Hills), Bethenny Frankel (RHONY), Michael Kors (Project Runway), Kandi Burress (RHOA), Jennifer Lopez (American Idol) and Jeff Lewis (Flipping Out) just to name a few.

Watch Roble’s interview with Media Bistro: