Top 5 Lifestyle Branding Stories of the Week

Top 5 Lifestyle Branding Stories of the Week

pinterest fashion week
Pinterest launching a dedicated hub for fashion week.

Pinterest is Launching a Dedicated Hub for Fashion Week
The site, which is to photos what Twitter is to text, is taking advantage of the fact that users post more than two million fashion pins on the platform every day.

The social medium has never participated in fashion week in an official capacity until now. The company has partnered with over 100 influencers to populate Kors, the Style Network, Kate Spade, Lucky Magazine, Elle, Garance Doré, Huffington Post Style, Into the Gloss, Man Repeller, Nordstrom, Oscar de la Renta, 3.1 Phillip Lim, PopSugar, Refinery29, and Song of Style are just some of the brands, publications, retailers and bloggers that will continue to pin for the duration of New York, London, Milan and Paris fashion weeks. Additional partners will be revealed early next month. Continue Reading at Women’s Wear Daily

2. Andrew Bachelor is the King of Vine
Andrew Bachelor, a.k.a. King Bach, is a comedy celeb on Vine—an app where users produce six-second videos. With 1.9 million followers, a YouTube channel, corporate sponsorship, and a BET pilot on tap, he’s also comedy’s next big thing. Continue Reading at The Daily Beast

3. Christian Siriano Wants to Become a Lifestyle Brand
Project Runway‘s most successful contestant to date is about to grow his business even further. Christian Siriano, winner of the reality show’s fourth season, is planning to expand his line into a lifestyle brand, including both beauty and eyewear. Continue Reading at

4. Jay Z Debuts ‘Holy Grail’ Video on Facebook
On Thursday, Jay Z’s “Holy Grail,” featuring Justin Timberlake, became the first clip by a major music star to premiere on Facebook. The head of Facebook’s content partnerships Nick Grudin spoke about the release saying, “What we’re doing with Jay Z today is really exciting and we think emblematic of the evolution of music and how musicians can connect with their fans… Jay Z’s approach here, will really allow him to go direct to a massive and instant global audience.” Continue Reading at EXTRA

5. New York Fashion Week to Show a Plus-Size Designer Label for First Time
New York Fashion Week is to feature a plus-size designer brand on the catwalk the first time in its 70-year history.  Cabiria, which carries womenswear in U.S. sizes 12 to 24, will showcase its spring/summer 2014 collection at the Lincoln Center on September 6.

Creative director, Eden Miler told Fashionista that she felt ‘incredibly excited’ about her label’s debut, and her aim is to be ‘seen just as the other offerings . . . not the freak show on the side.’ Continue Reading at the Daily Mail