My Style Matters: Lottabody Launches Instagram Contest to Celebrate Textured Hair

My Style Matters: Lottabody Launches Instagram Contest to Celebrate Textured Hair

Lottabody, #MyStyleMatters

Over the weekend, Lottabody*, a hair care and styling product brand, kicked off its “My Style Matters” (#MyStyleMatters) month celebration on Instagram (@LoveLottabody).

“My Style Matters” is a month-long digital party created to celebrate the unique style and beauty of textured hair and highlight the brand’s newest collection of styling products.

Lottabody
Each day in November, Lottabody will select a well-known or inspiring woman who is making major strides in beauty or business to be the “My Style Matters” ambassador of the day and share her “My Style Matters” moment in a 15 second video on Instagram. Natural hair vloggers Monica Stevens (@MoKnowsHair), Taren Guy (@TarenGuy) and Dear White People actress Ashley Blaine Featherson (@AshleyBlaine) kicked off the celebration.

In addition to the ambassador videos, Lottabody is also asking consumers to share their own “My Style Matters” moment by uploading a photo or video and completing the sentence “Dear Lottabody, my style matters because…” for a chance to win the full Lottabody Style Collection, a $50 or $100 American Express gift card or a Louis Vuitton bag (valued up to $3,000). Entries must use the #MyStyleMatters hashtag to be counted and only video entries are eligible to win the Louis Vuitton bag.

How to Enter the Giveaway: 

On Instagram:

  • Follow @LoveLottabody
  • Upload a photo and/or a video and complete the sentence “Dear Lottabody, my style matters because…”
  • Use the #MyStyleMatters hashtag

On Facebook (alt entry): 

The last day to upload your “My Style Matters” moment is December 5, 2014.

*Lottabody is a client of House of Success.