Getting your business or brand mentioned in the press is the gift that keeps on giving. A good media hit in a top tier outlet can catapult your brand to the next level. And in most cases, it is far more valuable (and less expensive) then an advertisement.
While getting press is often the goal, many people are missing an opportunity when they don’t leverage the resulting clips.
There’s no reason you or your PR firm should be doing all of that work if you’re not going to put it to some good use.
Here are 9 different ways you can repurpose your media hits:
1. Put it in a portfolio or binder
Keep the clips on your desk or in your reception area at all times. Create another binder that you use to highlight your most important clips and take that with you into meetings with investors, prospective clients and employees.
2. Order reprints and display on office/store walls
Some reprints look better than the actual article. Buy a nice frame and pop it up on your office walls for all to see.
3. Create a newsroom or press section on your website
The press section is one of the first places that people will go when they want to know more about you. Post your media hits within 24 hours (unless you have to purchase reprint rights).
4. Press kit
This one is a no-brainer.
5. Blog about it
The company blog is a good place to further the conversation and to include important points that may have been left out of the story. It can also be the place to correct any misinformation or misquotes. Click here for an example.
6. Send a media round-up to your email list
Create an email list of important people that would care to read news about your business. Send them a quick note and link to the article(s). Seth Godin did this recently and included links to several interviews he’s done about his latest book.
7. Use social media
Tweet; Facebook; Stumble; Digg…etc.
8. Use the clip to create a larger dialogue about an issue
The Atlanta Post recently did a feature on Kiratiana Freelon about the lack of visibility for minority tech entrepreneurs. They then took to Twitter and hosted an impromptu discussion with Kiratiana and their followers about what we all can do to solve the problem.
9. Apply for business awards
Use all of the press coverage that you’ve received for a campaign to apply for business awards in your industry.
Do you have any other suggestions for leveraging media hits? Have you tried any of the above? Comment below and let me know what works for you.