Should You Pay Influencers for Instagram Posts? [Podcast Ep. 5]

Should You Pay Influencers for Instagram Posts? [Podcast Ep. 5]

We live in a world where influence among every day people, bloggers and celebrities is rightfully wielded as a superpower.

Every business and brand wants a piece of that influence and to get the attention of their captive audiences, but when does it make sense to pay cold hard cash for it?

Insights + Takeaways:

  • Understanding the allure of bloggers and influencers in an “influence-driven” world.
  • When you should sponsor branded or influencer-generated content.
  • Why I advise clients to never pay for reviews and why you should adopt this strategy for your business.
  • What you should consider before paying for Instagram posts or any other content.

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If you have a PR or business question you’d like me to answer on the podcast you can add it in the comments below or send it via email with the subject line “#Questions” to sakita@hos-pr.com.

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Listen to Episode 5: