Top 5 Lifestyle Branding Stories of the Week

Top 5 Lifestyle Branding Stories of the Week

John Paul Dejoria
John Paul Dejoria | Source: Inc.

The Way I Work: John Paul Dejoria
When John Paul DeJoria and Paul Mitchell launched John Paul Mitchell Systems in 1980, they went door to door pitching their shampoos and conditioners to Los Angeles salons. Mitchell died in 1989, leaving DeJoria head of the company, which now sells more than 100 products in salons in 87 countries.

But DeJoria, 69, does way more than hair care. In 1989, he and Martin Crowley co-founded Patrón Spirits, which sells more than two million cases of tequila a year. DeJoria also owns many other companies, including pet care line John Paul Pet and jeweler DeJoria Diamonds. Though DeJoria’s empire has grown, he still values door-to-door visits. He spends a lot of his time meeting with the salon owners and distributors. But these days, he uses a private jet to get there. [Inc]

2. Coco Rocha is PC Mag’s New Contributing Editor
“It might seem a little strange to have a high fashion model write for a technology magazine,” Coco Rocha wrote on her blog while announcing her latest side gig that will supplement her high-end modeling career, “but I’m actually the kind of girl who’d rather buy a new tablet over a new pair of heels any day of the week.” Rocha has long been extending her legs beyond the runway — she tried her hands at designing her own line, blossomed into a reality-TV mentor alongside Naomi Campbell and Karolina Kurkova,dabbled as a social media manager for a week — and now has entered the world of writing and editing for PC Magazine. [NY Mag]

3. Buzzfeed, CNN Launch Co-Branded Youtube Channel
BuzzFeed is accelerating its efforts to become a news destination for young adults, joining with CNN and YouTube to create a new, online-video channel.

On Tuesday, BuzzFeed [unveiled] “CNN BuzzFeed,” a YouTube channel based on content from CNN, including archival and current content, that is designed to be shared over social-media networks. [WSJ]

4. Advice for New Graduates Interested in Jobs in Social Media
Unfortunately higher education often does not keep pace with the world around it; nowhere is that more evident than the digital world. With the possible exception of a handful of programs around the country, it’s likely that most students in the Communications field have very little exposure in the classroom to the tools they will use every single day on the job. [Devries Blog]

5. Inc Magazine’s 30 Under 30 List
This year’s list is made up of inventors, fashionistas, job creators, work-place innovators, and more than one honoree who started a business in middle school. [Inc]

Nasty Gal’s Sophia Amoruso is the person in the featured photo. She made Inc’s 30 Under 30 list.