Your Brand is What the Audience Says It Is, But You Can Change Their Mind [Podcast Ep. 13]

Your Brand is What the Audience Says It Is, But You Can Change Their Mind [Podcast Ep. 13]

13
I recently joined the Joblogues podcast to discuss how anyone can use branding principles to position themselves for career success. On that episode, I broke branding down to its most basic level: “Your brand is not what you say it is, it is what the audience says it is.”

However, I didn’t get a chance to go deeper and explain that while this is true, you have a great deal of power to influence how your audience views you and/or your business.

If the audience dictates what your brand is, here's how you can get them on board with your message.
Here’s how you can get your audience on board with your brand message.

Insights + Takeaways:

  • How to get your audience or customers on board with your brand messages. (begins at 1:41)
  • How to create a positioning statement for your personal or professional brand.
  • Where to find your audience. (begins at 4:08)
  • How to influence your audience. (begins at 5:22)

Listen to Episode 13:

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If you have a PR or business question you’d like me to answer on the podcast you can add it in the comments below or send it via email with the subject line “#Questions” to sakita@hos-pr.com.

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  • Nikki

    Thoroughly enjoyed this podcast!!! Taking notes and actionable takeaways.

    Many thanks!!

    • MissSuccess

      Thank you Nikki!