5 Books Every Lifestyle Brand Manager Should Read

5 Books Every Lifestyle Brand Manager Should Read

seth godin the dip

The Dip provides practical advice about when to quit and when to stick to your guns. Vital information for the brand manager who has to make tons of decisions on a daily basis about day-to-day operations, client work, family and more. Seth Godin’s POV will change your perspective and make you reevaluate what is really important in your life. {Buy now}


Reading Positioning for Professionals was like reading a really successful person’s playbook. The advice Tim Williams gives is spot on, especially when he talks about how important it is for creative professionals to hone in on their specialty and focus! Great, great read. {Buy now}


Buy-in provides you with 24 real world scenarios of how and why people disagree with our ideas in the workplace. This book teaches you how to identify the personality type of the person who is disagreeing (ex: Avoidus Riski, Lookus Smarti, Divertus Attenti, etc) and it teaches you how to refine your approach so that none of your ideas get vetoed. {Buy now}


Ogilvy on Advertising is a classic book written by David Ogilvy that includes his philosophy on the ad industry, building an agency and how to convince consumers to buy his clients’ products. It was written in the 80s, but much of his advice is relevant in today’s digital reality. One of my favorite quotes in the book is “We sell. Or, else.” {Buy now}

joel osteen book

Managing a lifestyle brand (or, running a lifestyle PR firm) can be pretty stressful at times, so it’s always good to have a source of motivation. Joel Osteen’s Your Best Life is filled with an inspiration message for each day of the year. Read before work and set the tone for your day! {Buy now}

Do you have a favorite business book? Leave it in the comments below.