If ever there was a career path that seemed tailor made for someone, it would have to be Felicia Walker Benson and the beauty industry. Felicia may have spent 12 years as a corporate HR exec, but even then she was the office go-to girl on all things beauty and style. Now, she’s the founding editor of… Continue Reading
Summer is in the air and the atmosphere in the office is more laid back then ever. You may be tempted to slack off, but now is a great time to begin thinking of ways to sharpen your skill set. One of the least talked about windfalls of technological advancement is the increased accessibility of online… Continue Reading
At some point in your PR career, you’ll be tasked with a project that requires you to reach out to brands to request product. In my lifestyle PR role, I often receive requests for my client’s products and as a lifestyle blogger I’m the one making the request. Having been on both sides of the equation, I’ve… Continue Reading
Brands aligning themselves and their product with relevant celebrities or tastemakers through product placement or endorsement deals is an age old practice. However, over time, celebrities have begun to take a more entrepreneurial approach to their careers, shunning the traditional endorsement deal in favor of ownership stakes, licensing deals, equity investment or developing and selling their… Continue Reading
I am thrilled to announce that House of Success, my lifestyle PR firm, has added Lottabody, a Colomer brand under the Revlon umbrella, to its diverse client roster; adding to a beauty category that also includes Heat Free Hair. For more than 40 years, Lottabody has provided hair care and styling product solutions for both consumers… Continue Reading
You know the saying “talk about it, be about it?” Well, there are few people I can think of right now who embody that ethos more than Casey ‘iCON’ Billingsley. I don’t remember how Casey first got on my radar, but I do remember that the first things that I noticed about him were his wit,… Continue Reading
Tasha Burton, the founder of Belle Butters, an amazing line of handmade beauty products with all-natural ingredients has partnered with Tuff Magazine EIC Charles Wade on Beau by Belle Butters, a new line of multi-use skincare solutions for men. Knowing that many men view the idea of developing a skincare regimen or shopping for skincare products… Continue Reading
“We have decided to move forward as a united family,” read the joint statement released by Beyonce, Jay Z and Solange days after security video footage of Solange attacking Jay Z was leaked to the media. The ‘this too shall pass’ crisis PR strategy seems to be a trend in the Knowles-Carter camp. Last year, after Beyonce performed at… Continue Reading
Earlier this week I set up a full day of deskside meetings for one of my clients. Essentially, desksides are one-on-one meetings with reporters at media outlets where a brand or executive wants to get coverage. We typically look to book a deskside appointment when a client is launching a new product, making an announcement that warrants… Continue Reading
Mattie James is the founding editor of Mattieologie.com and style editor at CocoaFab, a lifestyle destination for multicultural women. Her motto, “Live what you love,” is an aspirational call to action designed to get her readers and viewers to focus on the people, places, things and type of work that bring them joy. The motto… Continue Reading