In my dual roles as a publicist and a lifestyle writer, I send and receive a ton of pitch emails every week. As a result, I know what elements are needed to make a pitch email successful and I know when you need to go back to the drawing board. Lately, I’ve been receiving pitches… Continue Reading
Despite the rapid growth, expansion and billion dollar valuations of social media companies such as Twitter, Linkedin and Facebook, there are still skeptics out there who think using these services is a waste of time and that the role of the social media/community manager isn’t a legitimate career path. They don’t take into consideration that… Continue Reading
I have a good (or bad, depending on who you ask) habit of writing down my thoughts on everything. My desk and bookshelves are littered with stacks and folders of my notes. This weekend as I was cleaning up I found the note above which featured some thinking about the old and new rules of… Continue Reading
Catbird (@Catbirdnyc), a Brooklyn-based jewelry and gift shop, is a great example of how to build a memorable retail brand and a truly engaged community of evangelists in the digital age. Earlier this month, Catbird released a tutorial video with Racked that shows customers how to stack their rings (video below). This alone may not seem like… Continue Reading
Before Skype there were telephone chat lines. Before Facebook there were online forums and chat rooms. And before Twitter there was AOL instant messenger. Each of these communication channels served a specific purpose. And each also had a group of like-minded people who congregated there. When one of these sites/channels fizzles out, do you bother to take… Continue Reading
For some reason, whenever I need to wash my hair, I end up doing it late at night. On this particular night, about a week ago, I gathered all of my products and placed them near the sink when I discovered that I only had a little bit of shampoo left and by then, all… Continue Reading
There are times in one’s life where you feel like the stars just align in your favor and everything falls into its place. For Ngozi Opara, 25, that “perfect time” came last December when, after over a year of research and preparation, she launched the Heat-Free Hair Movement. Over the last few years, women of color have… Continue Reading
The majority of our time is spent using computers, smartphones, mobile apps and the like. And because there’s this expected level of sophistication and function in the digital world we inhibit, it’s easy to take the things that have been so beautifully designed for us for granted. It’s also easy to constantly demand more and… Continue Reading
Last weekend, I attended the Big Hair and Brunch event in Brooklyn that was hosted by Heat-Free Hair founder Ngozi Opara (@HeatFreeHair) and Alex Elle (@AisforAlex) from The Good Hair Blog. I’ve been following the journey and progress of Heat-Free Hair since the company launched last December and couldn’t wait to meet up with Ngozi… Continue Reading
Pinterest, the 3 year old start up that has become my go-to destination for inspiration and vision boarding, is exploring new ways to generate revenue. Last night, the site’s founder Ben Silbermann sent out a note to users to let them know that they are experimenting with promoted pins. In the note, Silbermann assures users that… Continue Reading