Author Archives: Sakita Holley

5 Books Every Lifestyle Brand Manager Should Read

5 Books Every Lifestyle Brand Manager Should Read

The Dip provides practical advice about when to quit and when to stick to your guns. Vital information for the brand manager who has to make tons of decisions on a daily basis about day-to-day operations, client work, family and more. Seth Godin’s POV will change your perspective and make you reevaluate what is really importantContinue Reading

Be Thankful for Today!

Be Thankful for Today!

There are a million reasons why we should say thank you. But unfortunately, we don’t say it enough. Go out of your way to thank someone today. You can just use those two familiar words or you can really go into how they’ve impacted your life. I prefer the latter. We’re all moving so fastContinue Reading

Be Useful

Be Useful

If you can’t be used, then you’re useless. Using someone usually has a negative connotation, but the aforementioned concept actually makes a lot of sense. Naturally, you and I are consumers. We use money to pay people for specific experiences. We use the people we follow on Twitter and other social networks for various reasons. We tap intoContinue Reading

Get Rid of Your Poverty Mentality

Get Rid of Your Poverty Mentality

Poverty Mentality*: If I give you something, it costs me what I gave you. The more you have, the less I have. The more I share, the more I lose. The Difference between “If” and “And:” I will give you this if you give me that. I will give you this and you will do something for someone else.Continue Reading

Vanity Fair Takes its Infamous International Best-Dressed List to the Streets

Vanity Fair Takes its Infamous International Best-Dressed List to the Streets

  After 73 years of exclusivity, Vanity Fair has decided to open up its international best-dressed list to street style enthusiasts and any other pedestrian who wants to enter. “Starting [this week], you can kick-start a journey to join their ranks: for the first time ever, Vanity Fair will give readers the opportunity to submit photos of themselves andContinue Reading

Advice on How to Make it in Fashion PR from Industry Insiders

Advice on How to Make it in Fashion PR from Industry Insiders

Each week Elizabeth Holmes, style reporter for the Wall Street Journal, hosts a Spreecast discussion with a group of insiders from the fashion industry. Today, she chatted with Kelly Cutrone, founder of People’s Revolution, Aliza Licht, senior vice president of global communications at Donna Karan and Cannon Hodge, social media manager at Bergdorf Goodman aboutContinue Reading