It’s a new year, and talk about resolutions is reaching a fever pitch. Several people have already asked me about my 2013 resolution(s)and my answer is the same as it was last year: “I’m not making any resolutions because they don’t work…” Aside from the fact that they’re forgotten by the end of the first… Continue Reading
In a previous post, I talk about the importance of building relationships with the media. Once your relationships are in place and you start to generate some hits for your business or client you’ll discover that press is the gift that keeps on giving. A good media hit in a top tier outlet can catapult… Continue Reading
To a writer, nothing written is ever wasted – unknown Who’s reading your pitches nowadays? According to Ellen Levine, editorial director for Hearst, nobody is reading them unless they already know your name. And with the high level of turnover on magazine mastheads and in newsrooms across the country, this is a media relations conundrum. How… Continue Reading
I read about pop culture brand extensions all of the time (Modern Family nail polish, anyone?), but I did not see this one coming. Earlier this week, Brewery Ommegang and HBO announced that they would be collaborating on a series of beers inspired by the network’s popular show Game of Thrones. The first beer, a… Continue Reading
Although the title of this post is focused on PR job seekers, with a slight tweak, these tips can be easily applied to entrepreneurial business development, freelance work or opportunities that exist at your current job. Think about the last time you went grocery shopping and only needed to grab a few items. The store… Continue Reading
This is a great resource for anyone who has participated in or facilitated a media interview. It’s broken down into three sections providing tips on what to do before, during and after an interview. These tips have been compiled from experience and from conversations with other PR pros. Attend a media training session (or sessions)… Continue Reading
Yesterday, an unimaginable tragedy shook a small town in Connecticut and subsequently, the rest of the nation. As I watched the news unfold and read reactions online, I was reminded of how one tweet or status update during a time of crisis can have serious repercussions for both brands and individuals. In recent memory, there… Continue Reading
There seems to be a product for every beauty problem these days. But before discovering the On the Cuff sponge bracelets, I really didn’t think there was anything that could eliminate the unavoidable side effect of water dripping down my arms (and possibly ruining my clothes) while I washed my face. At first glance, I… Continue Reading
Yesterday, after a mysterious one year hiatus, J. Crew relaunched its official @Jcrew twitter account. The retailer has been looking to enhance its digital presence and WWD reports that it is co-hosting a Secret Santa blogger event tonight with Tumblr to promote its annual 101 Gift Ideas guide. J.Crew has no shortage of social media fans (they… Continue Reading
MYTH: It’s all about me. No, it’s not. People may follow or “like” you online for who you are or the brand you represent, but they don’t come to hear you talk about yourself or product all of the time. If you’re a small business owner, your primary objective should be to provide relevant information… Continue Reading