Participating in twitter chats is a great way to test your knowledge, enhance your skill set and network with other professionals. If you think there’s nothing out there for you, think again. There is a chat for every imaginable topic, and if you still don’t find one that you like, feel free to create your own. Not… Continue Reading
Getting your business or brand mentioned in the press is the gift that keeps on giving. A good media hit in a top tier outlet can catapult your brand to the next level. And in most cases, it is far more valuable (and less expensive) then an advertisement. While getting press is often the goal, many… Continue Reading
Your publicist is often your first line of defense. You’ve enlisted them to protect your assets, your brand and ultimately your best interests. And while they may be able to handle all of those tasks, it is up to you to equip them with the necessary resources, information and space to do so. You may not understand the… Continue Reading
As online endorsers gain more notoriety and influence, the need for clear cut rules on how brands interact with bloggers (and on the internet as a whole) also increases. The Federal Trade Commission’s (FTC) guide on endorsements and testimonials has been around since 1980 but two years ago, the guidelines received an update to reflect the proliferation of social media, blogs and… Continue Reading
I was first introduced to iMeet, through Marcus Troy, a blogger and creative entrepreneur last summer when he was hosting a regular influencer chat to discuss various topics such as the importance of knowing the ins and outs of one’s chosen craft to the perils of ‘access abuse’ in the digital age. The few times that I… Continue Reading
Trust Trust has to be at the core of any relationship for it to work. This sentiment is especially true for new PR agency-client partnerships as feelings of anxiety and uncertainty are the norm when business owners step into the PR world for the first time. Once you’ve gone through the selection process for your agency… Continue Reading
1. Inform/Ask: If you have built up a good rapport with people in your network, tell them exactly what you’re looking for and need. Interested in increasing your visibility within your industry, let them know you would like to do more speaking gigs and ask for a future recommendation. Are you a freelance journalist looking for… Continue Reading
After talking about how iMeet is shifting the way brands think about community engagement, I immediately thought of several ways PR professionals could use the service to get a greater return on their media outreach and social connections. Here are five: 1. Targeted press announcements Because of the 15-person per room limit, iMeet would be a… Continue Reading
For entrepreneurs looking for inexpensive and efficient ways to build brand equity and attract new business online, participating in or creating a twitter chat is the way to go. Respected brands like Lexus, Ritz Carlton and Klout have all benefited from the value of a tweet chat and there’s no reason why you should miss out on all the action. Here… Continue Reading
Tara Dowdell is no stranger to competition. In 2005, while still employed as an executive with the Port Authority, she was invited to join the third-season cast of Donald Trump’s hit show, The Apprentice. Although she was not hired by Trump in the end, Dowdell remained undeterred, leveraging her newfound spotlight from the show and a… Continue Reading