Beyonce for H&M, Rihanna’s Barbados Tourism Video and Other Lifestyle Branding News You Need

Beyonce for H&M, Rihanna’s Barbados Tourism Video and Other Lifestyle Branding News You Need

Beyonce for H&M
First Look at Beyonce’s Summer Campaign for H&M

1. H&M Taps Beyonce to Heat Up Its Summer Advertising Campaign
It’s still wintry in Sweden, but that country’s most famous retailer, H&M, tapped Beyoncé to heat up its summer advertising push. The recording artist is to appear in television commercials, print ads and billboards – and she also had a hand in designing looks in the collection. Read more at WWD

2. Rihanna’s Barbados Video
On February 10th, “We Found Love” earned R&B superstar Rihanna her sixth Grammy, this time for best short form music video. That’s nice, but the songstress has another video that T+L readers may find even nicer. It’s a tourism promotional video for Barbados, Rihanna’s home country, and one of the Caribbean’s top destinations. Read more at Travel & Leisure

3. How Apple, Fab, and Warby Parker Welcome New Employees
Let’s admit it: Everybody gets the first day jitters, even Sheryl Sandberg. While you might not eliminate every sense of OH MY GOD I’M LOST for your new hires, it’s certainly possible to make their integration a little smoother. That takes thinking ahead on the onboarding process–and the best companies have some unique ideas about how to do it best. Read more at Fast Company

4. Band of Outsiders Designer Scott Steinberg on his Brand’s New Frank Ocean Campaign
Frank Ocean is more than a Grammy Award-winning singer and front row Fashion Week guest, he’s also the new face of Band of Outsiders’ spring 2013 men’s campaign ads — a series of Polaroids shot by the label’s founder and creative director, former CAA agent Scott Sternberg. “We started a dialogue about the shoot a while back, at the same that he was working on the concept for his Grammy performance…”He had a very specific, inspired idea to wear a yellow tux against that video backdrop, which seemed like a worthy challenge to try to get right.”
Read more at The Hollywood Reporter

5. Cambridge Satchel Co.: From Kitchen-Based Startup to Google Ad Star
Google Chrome commercials tend to open up the floodgates while proving the power of the Web—just look at It Gets Better, Dear Sophie and Jess Time (and let’s not forget the chill-inducing Gaga and Bieber ads). But one Google Chrome advertisement that aired in the UK and Ireland opted instead to inspire, by telling the tale of a successful small business that sells satchels. Read more at Open Forum

6. Brooklyn Nets Popular @Nets_PR Twitter Account Shut Down
Nets PR, the Brooklyn Nets public relations Twitter account famous for posting absurdist, light-hearted, sometimes sardonic tweets like “The Nets are 32-0 when outscoring opponent (sic) this season,” “That’s the 11th time Reggie Evans has lost his headband this season (career high),” and “Lopez has 12 points tonight … Brook has 10 of those on 5-7 shooting” when Brook played twin brother Robin, hasn’t posted a tweet since February 28th — a mundane note about Tornike Shengelia’s D-League performance.

That’s because the Nets organization has decided to go in a different direction with how they use their PR account — specifically, changing the voice that represents the team’s public relations. The Nets want a unified voice from their public accounts, a voice that the PR account’s nature didn’t align with. Read more at The Brooklyn Game

7. Brian Atwood Says Never Compromise on What You Love
 “Freedom lies in being bold,” luxury footwear designer Brian Atwood told BoF, quoting American poet Robert Frost. “That’s what I started the company with — never compromise what you really love to do.”In recent years, the Brian Atwood brand has expanded in a number of directions. A partnership first established with The Jones Group in 2010 led to the launch of contemporary shoe line B Brian Atwood. A bag collection, featuring embellished minaudieres and crocodile hobos, debuted last spring. And after The Jones Group acquired a majority stake in Brian Atwood, last summer, the company launched e-commerce, jewellery and its first flagship store, on New York’s Madison Avenue, in quick succession, with a bridal collection on the horizon.
Read more at Business of Fashion

Photo Credit: H&M