Category Archives: Brand Moves

Top 5 Lifestyle Branding Stories of the Week

Top 5 Lifestyle Branding Stories of the Week

Eva Chen Named Editor-in-Chief of Lucky Magazine On Tuesday afternoon, Brandon Holley, the editor in chief for two-and-a-half years, was moved out and replaced by a newcomer to the editor in chief ranks, Eva Chen, a former senior editor at Teen Vogue who was first listed on Lucky’s masthead as a consulting editor in the combined June/JulyContinue Reading

Top 5 Lifestyle Branding Stories of the Week

Top 5 Lifestyle Branding Stories of the Week

The Way I Work: John Paul Dejoria When John Paul DeJoria and Paul Mitchell launched John Paul Mitchell Systems in 1980, they went door to door pitching their shampoos and conditioners to Los Angeles salons. Mitchell died in 1989, leaving DeJoria head of the company, which now sells more than 100 products in salons inContinue Reading

Kanye Takes a Page Out of Jay-Z’s Book for “New Slaves” PR Stunt

Kanye Takes a Page Out of Jay-Z’s Book for “New Slaves” PR Stunt

Kanye West sure knows how to get the people going. Last Friday, after releasing the song “New Slaves” by projecting a video display onto buildings in 66 different locations around the world, the sometimes-controversial artist reclaimed his genius title and received kudos across the blogosphere for always moving the culture forward. And while this may haveContinue Reading

This Week’s Top 5 Lifestyle Branding Stories

This Week’s Top 5 Lifestyle Branding Stories

1. J.C. Penney Releases Apology Begging Shoppers to Come Back As former CEO Mike Ullman goes about stemming the bleeding, J.C. Penney is going on the offensive, apologizing to shoppers alienated by Johnson’s controversial store revamps. In the ad, the company shies away from directly addressing Johnson’s upgrades, including Denim Bars to help J.C. Penney shoppersContinue Reading