I talk a lot about career tips and how to get a job in PR on the blog (here, here, here and here) and on Twitter. As a result, I often get private messages or emails with follow-up questions. I usually answer each question directly, but I thought it might be more beneficial to… Continue Reading
Stacey Gordon founded The Gordon Group to help companies find and place qualified candidates into management, senior and executive level positions. As a corporate recruiter, Gordon has had the opportunity to meet with hundreds of prospective candidates and has found that most are “woefully unprepared for their interviews.” Instead of prepping candidates one at… Continue Reading
If you want to get a job in PR or any other industry, you can’t follow conventional wisdom. Resumes and cover letters mean nothing. And a 5 second Google search has now taken the place of first round interviews. To get a job in today’s cutthroat environment, you have to go hard…period. Stop sending… Continue Reading
The Dip provides practical advice about when to quit and when to stick to your guns. Vital information for the brand manager who has to make tons of decisions on a daily basis about day-to-day operations, client work, family and more. Seth Godin’s POV will change your perspective and make you reevaluate what is really important… Continue Reading
The topic of influence and the existence of influencers isn’t a new concept. However, both terms have turned into buzz words over the last few years as multiple industries have been shaken up and gatekeepers have found themselves on the opposite side of the fence. Spheres of influence have shifted and the barriers to entry… Continue Reading
A few months ago, I received some bad news. It was about something that I had worked hard to prepare for that didn’t end up the way I hoped that it would. It sucked…bad. Admittedly, I wanted to cry. But I couldn’t. I felt like I needed to just take the rest of the day off… Continue Reading
If you represent or work for a lifestyle brand, chances are you’re always on the go. And even though you’re running to and from meetings, media appointments, photo shoots and events, your client still expects you to be available to handle things while you’re away from your desk. And with this 24/7, always… Continue Reading
Be selective about what you give your attention. Most battles are temporary distractions from your goals and business objectives. Ask yourself, if I engage in this battle and win, what is the reward? Will it help bring me closer to my goals? Or, will it steal my time and sap all of my energy? If… Continue Reading
In his book The Dip Seth Godin wrote, “People think that being average is safe, but it’s not. It’s invisible.” Nobody ever remembers the people that play it safe. Nobody ever remembers the ones whose work was just good enough. If you want to be talked about or remembered, you’ll need to either be the best or the… Continue Reading
Action creates inspiration. Most people think its the other way around. But they’re wrong. They sit and wait for some brilliant idea to land gently on their shoulder and whisper itself into their ear. They view the world as a giant cue card and wait for precise instructions on what to say and do. It… Continue Reading