Category Archives: Strategy

Sean Combs (@IAmDiddy) on the Art of Building a Lifestyle Brand

Sean Combs (@IAmDiddy) on the Art of Building a Lifestyle Brand

Lifestyle brands are ubiquitous and impact or influence what I’ve deemed as the five most important lifestyle zones: Live, Work, Play, Travel and Indulge. In an interview about his “Rat Pack” inspired commercials for Ciroc Vodka, entertainment mogul Sean “Diddy” Combs expertly broke down how he plans to occupy all five of those zones: “My dream was that you would wake upContinue Reading

Why Relationship Meetings Should Become a Key Part of Your Media Relations Strategy

Why Relationship Meetings Should Become a Key Part of Your Media Relations Strategy

To a writer, nothing written is ever wasted – unknown Who’s reading your pitches nowadays? According to Ellen Levine, editorial director for Hearst, nobody is reading them unless they already know your name. And with the high level of turnover on magazine mastheads and in newsrooms across the country, this is a media relations conundrum. HowContinue Reading

100 Tips for Becoming a Rock Star with the Media

100 Tips for Becoming a Rock Star with the Media

This is a great resource for anyone who has participated in or facilitated a media interview.  It’s broken down into three sections providing tips on what to do before, during and after an interview. These tips have been compiled from experience and from conversations with other PR pros. Attend a media training session (or sessions)Continue Reading

Warby Parker’s Excellent Customer Service Strategy

Warby Parker’s Excellent Customer Service Strategy

Every afternoon the Warby Parker customer service team creates custom video responses to queries, questions and complaints posted by its customers on various social media platforms. And, I knew about this. But I still got that warm and fuzzy feeling when I saw that they created a video just for me. You see, I’ve been followingContinue Reading