Category Archives: Strategy

How To: Be a Great PR Firm Client

How To: Be a Great PR Firm Client

Your publicist is often your first line of defense. You’ve enlisted them to protect your assets, your brand and ultimately your best interests. And while they may be able to handle all of those tasks, it is up to you to equip them with the necessary resources, information and space to do so. You may not understand theContinue Reading

5 Ways to Integrate iMeet Into Your Next PR Strategy

5 Ways to Integrate iMeet Into Your Next PR Strategy

After talking about how iMeet is shifting the way brands think about community engagement, I immediately thought of several ways PR professionals could use the service to get a greater return on their media outreach and social connections. Here are five: 1. Targeted press announcements Because of the 15-person per room limit, iMeet would be aContinue Reading

How To Use Hashtags on Twitter

How To Use Hashtags on Twitter

For entrepreneurs looking for inexpensive and efficient ways to build brand equity and attract new business online, participating in or creating a twitter chat is the way to go. Respected brands like Lexus, Ritz Carlton and Klout have all benefited from the value of a tweet chat and there’s no reason why you should miss out on all the action. HereContinue Reading

5 Ways You Can Hurt Your Brand Online

5 Ways You Can Hurt Your Brand Online

In the digital age, the barriers that once stood between the media and PR firm clients have come tumbling down with a few key strokes. Personal blogs, Twitter feeds and Facebook pages provide unprecedented access to clients. More access, increases the likelihood of a digital crisis and has many PR professionals on high alert. WithoutContinue Reading