Ouidad Partners with curlBOX to Launch New Products During NYFW

Ouidad Partners with curlBOX to Launch New Products During NYFW

On September 12th, Myleik Teele, founder of curlBOX hosted a private launch event at the Ouidad salon to fete two of their new product innovations: Ouidad Mongongo Oil and Ouidad Curl Co-Wash.

ouidad mongongo oil launch event
[IG Photo: The_Game_Changer]
With a few strategically placed candles and floral arrangements (not to mention the free flowing champagne), Ouidad transformed their salon into a chic and sexy venue for the evening’s festivities, which included curl consultations and a brief presentation about their newest product innovations.

And although I loved hearing about the new products, the highlight of the event was finally meeting Myleik in person.

Myleik Teele Hosts a Ouidad Launch Event
Three snaps of the event host Myleik Teele [Photo: Nicole Melton]

After  interviewing Myleik earlier this year and now working closely with her as a contributor to the curlBOX Blog, I’ve gotten to know her better from a distance, but nothing beats meeting someone for the first time IRL and feeling like you are long lost siblings.

After talking shop with Myleik for a few minutes about the importance of creating intimate experiences like this Ready to Hair event with Ouidad , I had to dash, but not before grabbing one of the goodie bags on my way out, which contained full-sized bottles of the Mongongo Oil and the Curl Co-Wash.

And it looks like both products are going to be super popular, because a few minutes after I posted a picture of the on Instagram, one of my friends was begging me to send her both items…

Ouidad Swag Bag
My IG Pic of the Ouidad Goodie Bag

So I obliged and sent her the Curl Co-Wash, because I know she’s been battling hellish humidity and has a severe (but cute) case of Lion King hair as a result.

She doesn’t know it yet, but I’m keeping the Mongongo oil for myself.

Ouidad Ready to Hair
Ouidad Salon Decor [IG Photo: Ouidad]

To see more photos from Ouidad’s Ready to Hair event, visit Hello Beautiful