House of Success Turns Two!

House of Success Turns Two!

January 1st, 2013 marked the second anniversary of my lifestyle PR firm, House of Success! Two years may not seem like a lot of time but when you’re working hard to build something from the ground up with no guarantee of success, each day can feel like a lifetime. My last day of work atContinue Reading

Action Creates Inspiration

Action Creates Inspiration

Action creates inspiration. Most people think its the other way around. But they’re wrong. They sit and wait for some brilliant idea to land gently on their shoulder and whisper itself into their ear. They view the world as a giant cue card and wait for precise instructions on what to say and do. ItContinue Reading

Why Relationship Meetings Should Become a Key Part of Your Media Relations Strategy

Why Relationship Meetings Should Become a Key Part of Your Media Relations Strategy

To a writer, nothing written is ever wasted – unknown Who’s reading your pitches nowadays? According to Ellen Levine, editorial director for Hearst, nobody is reading them unless they already know your name. And with the high level of turnover on magazine mastheads and in newsrooms across the country, this is a media relations conundrum. HowContinue Reading

The Sakita Method: 10 Job Search Tips that Work

The Sakita Method: 10 Job Search Tips that Work

Although the title of this post is focused on PR job seekers, with a slight tweak, these tips can be easily applied to entrepreneurial business development, freelance work or opportunities that exist at your current job. Think about the last time you went grocery shopping and only needed to grab a few items. The storeContinue Reading

100 Tips for Becoming a Rock Star with the Media

100 Tips for Becoming a Rock Star with the Media

This is a great resource for anyone who has participated in or facilitated a media interview.  It’s broken down into three sections providing tips on what to do before, during and after an interview. These tips have been compiled from experience and from conversations with other PR pros. Attend a media training session (or sessions)Continue Reading