Top 5 Lifestyle Branding Stories of the Week

Top 5 Lifestyle Branding Stories of the Week

Eva Chen
Eva Chen | Source: Conde Nast

Eva Chen Named Editor-in-Chief of Lucky Magazine

On Tuesday afternoon, Brandon Holley, the editor in chief for two-and-a-half years, was moved out and replaced by a newcomer to the editor in chief ranks, Eva Chen, a former senior editor at Teen Vogue who was first listed on Lucky’s masthead as a consulting editor in the combined June/July issue that hit newsstands last month. Chen had already been working on the September issue, and her appointment was effective immediately. Read more at WWD

Instagram Launches Video
Instagram, the immensely popular photo-sharing app that was acquired by Facebook in a $1 billion deal last year, is not just for photos anymore. At a press event at Facebook’s Menlo Park headquarters, Instagram’s co-founder and CEO Kevin Systrom debuted a new feature called, simply, “Video On Instagram.” This lets people create 15-second videos to share on the service. The feature includes simple editing capabilities as well as 13 new filters, which were specially created for video. Read more at TechCrunch

Sean Combs’ Revolt TV Inks Deal with Time Warner Cable
Sean Combs’ Revolt TV has signed a national carriage agreement with Time Warner Cable ahead of its fall launch. Revolt is one of four African-American-owned independent networks (and 10 overall) that Comcast pledged to would distribute, a condition for FCC approval of its merger with NBC Universal. Revolt has been designed as a multimedia platform with an emphasis on music programming, live content and social media, and distribution in urban markets has been said to be key. Read more at Variety

Malcolm Gladwell on the Gift of Doubt and the Power of Failure
Creativity always comes as a surprise to us; therefore we can never count on it and we dare not believe in it until it has happened. In other words, we would not consciously engage upon tasks whose success clearly requires that creativity be forthcoming. Hence, the only way in which we can bring our creative resources fully into play is by misjudging the nature of the task, by presenting it to ourselves as more routine, simple, undemanding of genuine creativity than it will turn out to be. Read more at The New Yorker 

Tom Ford Launching a Line of Men’s Grooming Products
Designer, film director and general luxury lifestyle legend Tom Ford has announced a new line of nine skin care and grooming products, set to hit stores in the Fall. ‘Tom Ford for Men’ was fêted in London at the closure of the city’s menswear fashion shows with celebrity guests including Colin and Livia Firth.

The former Gucci creative director has worked on a luxury cleanser, moisturizer, eye treatment, purifying mud mask, concealer and bronzing gel in response to a booming men’s grooming and skincare market. The launch will also see Ford add two new scents to his popular Private Blend fragrance collection. Read more at Luxuo