I was first introduced to iMeet, through Marcus Troy, a blogger and creative entrepreneur last summer when he was hosting a regular influencer chat to discuss various topics such as the importance of knowing the ins and outs of one’s chosen craft to the perils of ‘access abuse’ in the digital age.
The few times that I was able to catch the chat, I had a chance to interact with the iMeet platform and test its functionality. And aside from a few technical glitches the first time I tried to sign up, I discovered that iMeet really provides a seamless social experience.
I also viewed it as an experiment. I was curious to learn more about the origins of the platform and how it could be used by not only individual brands, but for marquee brands as well.
And being that my first experience with the site was through someone’s personal brand, I was a little bit surprised to learn that iMeet was actually built FOR larger marquee brands, by PGi, a product company that creates conferencing solutions for corporations. (ed note: I’ve used some of their products in the past at my last corp job, but never cared to know who the parent company was until now.)
In other words, iMeet was never intended to be used the way Marcus, and later I would use the service: to forge a deeper connection with people from our social network(s) and other industry influencers.
iMeet was created as a solution for businesses that were looking for ways to keep their global or telecommuting employees connected and to eliminate the “please stab me in my eye” feeling that is a natural reaction to most conference call/video conferencing experiences. Essentially, iMeet was designed to make meetings better.
But as brands continue to shift their thinking about how they interact with their customers and fans in the digital realm, I can’t help but think that it’s only a matter of time before we start to see iMeet being integrated into an org’s consumer-facing strategy.