Pinterest, the 3 year old start up that has become my go-to destination for inspiration and vision boarding, is exploring new ways to generate revenue. Last night, the site’s founder Ben Silbermann sent out a note to users to let them know that they are experimenting with promoted pins. In the note, Silbermann assures users that… Continue Reading
PitchEngine, the content creation and distribution tool that is becoming increasingly popular with PR pros and marketers, has reintroduced its pay-per-pitch service. The cost for this feature comes in at either $39 or $79, which is less expensive than some of the more traditional wire services. So, if you’re not sending out a high level… Continue Reading
A few days ago Instagram launched video on its platform. Here are my initial thoughts: Will Instagram Video Kill Vine (the micro-video app Twitter launched in January)? Vine was just beginning to pick up steam with consumers, but now that Instagram has launched its video feature, I believe that many will delete or stop using the… Continue Reading
PR pros and community managers beware! LemmeTweetThatForYou.com (LTTFY), a website that lets you create legitimate-looking fake tweets from anyone’s username, could potentially be your worst nightmare! The website came to my attention last week after someone on my timeline shared a tweet from Diddy that made it look as if he was complimenting them on a… Continue Reading
If you represent or work for a lifestyle brand, chances are you’re always on the go. And even though you’re running to and from meetings, media appointments, photo shoots and events, your client still expects you to be available to handle things while you’re away from your desk. And with this 24/7, always… Continue Reading
As online endorsers gain more notoriety and influence, the need for clear cut rules on how brands interact with bloggers (and on the internet as a whole) also increases. The Federal Trade Commission’s (FTC) guide on endorsements and testimonials has been around since 1980 but two years ago, the guidelines received an update to reflect the proliferation of social media, blogs and… Continue Reading
I was first introduced to iMeet, through Marcus Troy, a blogger and creative entrepreneur last summer when he was hosting a regular influencer chat to discuss various topics such as the importance of knowing the ins and outs of one’s chosen craft to the perils of ‘access abuse’ in the digital age. The few times that I… Continue Reading