Pinterest Experimenting with Promoted Pins

Pinterest Experimenting with Promoted Pins

Alicia Keys Pinterest
A pinterest board created by Alicia Keys.

, the 3 year old start up that has become my go-to destination for inspiration and vision boarding, is exploring new ways to generate revenue.

Last night, the site’s founder Ben Silbermann sent out a note to users to let them know that they are experimenting with promoted pins.

In the note, Silbermann assures users that the promoted pins will not disrupt the experience and that they will be:

  • Tasteful – No flashy banners or pop-up ads.
  • Transparent – We’ll always let you know if someone paid for what you see, or where you see it.
  • Relevant – These pins should be about stuff you’re actually interested in, like a delicious recipe, or a jacket that’s your style.
  • And, Improved based on [user] feedback.

They’ll start by testing out the service with a few promoted pins that will appear in search results and category feeds. Once they’ve worked out the kinks, they open up the service to brands and businesses.

How do you feel about promoted pins on pinterest? Do you think the use of ads will ruin the experience for you?

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