Brilliant Brand Extension: @OPI_Products Introduces Home Paint Line with Clark + Kensington

Brilliant Brand Extension: @OPI_Products Introduces Home Paint Line with Clark + Kensington

OPIC+K
An inspiration room painted with the OPI Color Palette.


OPI
, the global nail lacquer company known for its frequent and sometimes brow-raising collaborations, recently announced one of the most brilliant brand extensions I’ve seen in a long time: a home paint line inspired by its’ most popular colors.

The OPI Color Palette, a partnership with Ace Hardware’s in-house Clark + Kensington brand, launched with three collections comprised of six iconic OPI shades each for a total of 18 new paint colors such as “Can’t Find My Czechbook,” “I Eat Mainely Lobster,” and “Miami Beet.” Each collection will also feature five complementary Clark + Kensington colors to spark additional inspiration. 

Another inspiration room painted with the OPI Color Palette.
Another inspiration room painted with the OPI Color Palette.

Everything about this collaboration is pitch perfect given the rise in lifestyle blogs, D-I-Y culture and platforms like Pinterest where you can bring your virtual vision board to life within a few clicks.

One of the most daunting tasks when it comes to painting a room is sifting through the seemingly endless options of colors at your local hardware store (which is probably the reason I’ve been putting off painting my bedroom for over a year).

By launching the paint line with proven colors that women already love, OPI may have just found a permanent way into our homes; bringing Clark + Kensington and Ace Hardware along for the ride.

The OPI Color Palette is exclusively available at more than 3,200 Ace Hardware stores nationwide.