Every business and brand wants a piece of that influence and to get the attention of their captive audiences, but when does it make sense to pay cold hard cash for it?
Insights + Takeaways:
- Understanding the allure of bloggers and influencers in an “influence-driven” world.
- When you should sponsor branded or influencer-generated content.
- Why I advise clients to never pay for reviews and why you should adopt this strategy for your business.
- What you should consider before paying for Instagram posts or any other content.
If you have a PR or business question you’d like me to answer on the podcast you can add it in the comments below or send it via email with the subject line “#Questions” to firstname.lastname@example.org.
Spread the Word:
SUBSCRIBE | RATE | REVIEW
iTunes: Listen and Subscribe in iTunes
SoundCloud: Listen and Subscribe in SoundCloud
Listen to Episode 5: