Author Archives: Sakita Holley

Sally Hansen Nails Branded Content

Sally Hansen Nails Branded Content

For fashion magazines, September, is the biggest issue of the year. It’s the time when the number of ad pages skyrocket and brands vie for highly coveted editorial placements that announce what the trends are for the remainder of the year. The September issue for some of the top titles can have close to 1,000Continue Reading

Toyota Marketer Zoe Zeigler on Finding Success and Longevity in Corporate America

Toyota Marketer Zoe Zeigler on Finding Success and Longevity in Corporate America

Zoe Zeigler (@MissZoeZ) defies the myth of the millennial job hopper. The Toyota marketer and ColorComm communications director has spent the last eight years working various roles at the auto company. Having found her “dream job” more than once within Toyota’s ranks, she’s become an expert on locating strategic growth opportunities and skill set enhancingContinue Reading

Cocktails and Couture Panel Provides Smart Branding Lessons

Cocktails and Couture Panel Provides Smart Branding Lessons

Last night I attended Cocktails & Couture, a bi-annual event that coincides with New York Fashion Week. The first part of the night featured an all-star panel of beauty industry veterans, brand managers and influential bloggers who all provided smart lessons on the night’s personal branding theme. The panel, moderated by beauty expert Lianne Farbes (@LianneFarbes),Continue Reading

Kayaking in New York City

Kayaking in New York City

Kayaking at Pier 96 in New York City Whenever I tell a friend that I’m going kayaking, I always get mixed reactions like: “Where?!” “OMG! You finally took a vacation?!” “On the Hudson? How far Upstate are you?” It fills me with delight when I get to tell them that I haven’t left the city.Continue Reading

The 10 Worst Things That Happen to PR People

The 10 Worst Things That Happen to PR People

A few days ago I saw some news flash across my screen that a PR rep for Lela Rose had mistakenly sent out an email blast that included a list of celebrities who declined to attend the runway show instead of the intended media tip sheet. I immediately sympathized with the PR pro and evenContinue Reading

Top 5 Lifestyle Branding Stories of the Week

Top 5 Lifestyle Branding Stories of the Week

When Rosh Hashanah and Fashion Week Collide People.com style director Andrea Lavinthal said she’s spending the first two days of New York’s Mercedes Benz Fashion Week at a special venue, where front row seats are elusive and the latest trends are de rigeur. The occasion? Rosh Hashanah at Temple Beth Shalom in Livingston, NJ. Lavinthal isContinue Reading

PR Tools: PitchEngine Brings Back Pay-Per-Pitch

PR Tools: PitchEngine Brings Back Pay-Per-Pitch

PitchEngine, the content creation and distribution tool that is becoming increasingly popular with PR pros and marketers, has reintroduced its pay-per-pitch service. The cost for this feature comes in at either $39 or $79, which is less expensive than some of the more traditional wire services. So, if you’re not sending out a high levelContinue Reading

Kell on Earth! People’s Rev Pulls Out of NYFW Show Due to Non-Payment (Updated)

Kell on Earth! People’s Rev Pulls Out of NYFW Show Due to Non-Payment (Updated)

Dear David Tlale and co: If you have to cry, now might be a good time to go outside. People’s Revolution, the fashion PR firm run by Kelly Cutrone, announced earlier today that they are “canceling their participation” in David Tlale’s NYFW show because they haven’t been paid. Here’s the full statement that was sent to press andContinue ReadingContinue Reading