Category Archives: Beauty

Podcast: Shea Moisture Problems and 10 Tips for Marketing Consumer Products to Diverse Audiences

Podcast: Shea Moisture Problems and 10 Tips for Marketing Consumer Products to Diverse Audiences

About a week ago, Shea Moisture, a company that specializes in organic hair, beauty and body products designed to meet the hair and skincare needs of multicultural consumers across the diaspora who traditionally have been ignored by mass market companies, released an ad on Facebook focused on “Hair Hate,” that immediately caused a firestorm of controversy.Continue Reading

Behind the Brand: Camila Crews, Senior Comms & Marketing Manager, Strength of Nature

Behind the Brand: Camila Crews, Senior Comms & Marketing Manager, Strength of Nature

  Ever see someone out at events in your industry and begin to wonder what they do and how they do it? Enter, Camila Crews (@CamilaCrews). Camila is the Senior Communications and Marketing Manager for Strength of Nature, a global hair care company that is home to brands such as Beautiful Textures, African Pride, Soft & Beautiful,Continue Reading

Multitextural or Multicultural? 10 Tips for Marketing Haircare Products to Diverse Audiences

Multitextural or Multicultural? 10 Tips for Marketing Haircare Products to Diverse Audiences

Over the last few years beauty companies, large and small, have expanded their haircare product offerings to accommodate the needs and styling desires of multicultural consumers. We’ve even seen a shift at the retail level with Target and others either increasing shelf space or designating special areas and/or aisles for “ethnic” (hopefully they’ll change thisContinue Reading

My Style Matters: Lottabody Launches Instagram Contest to Celebrate Textured Hair

My Style Matters: Lottabody Launches Instagram Contest to Celebrate Textured Hair

Over the weekend, Lottabody*, a hair care and styling product brand, kicked off its “My Style Matters” (#MyStyleMatters) month celebration on Instagram (@LoveLottabody). “My Style Matters” is a month-long digital party created to celebrate the unique style and beauty of textured hair and highlight the brand’s newest collection of styling products. Each day in November,Continue Reading

Briogeo Hair Celebrates One Year Anniversary at Ricky’s NYC

Briogeo Hair Celebrates One Year Anniversary at Ricky’s NYC

I recently attended a celebration for Briogeo Hair Care at Ricky’s NYC to fete the brand’s one year anniversary and its official placement on Ricky’s NYC shelves. The event was packed from wall-to-wall with natural hair care and beauty enthusiasts, Briogeo fans and beauty insiders such as celebrity hair stylist Chuckie Amos and Texture Media and NaturallyCurlyContinue Reading