Zim Ugochukwu is the CEO and founder of Travel Noire. When Travel Noire launched a little over a year ago as a digital publishing platform and resource for black travelers, I immediately reached out to her for an interview because I thought what she was doing was both brilliant and necessary. READ: Zim Ugochukwu’s Mission to Make… Continue Reading
Over the last few years beauty companies, large and small, have expanded their haircare product offerings to accommodate the needs and styling desires of multicultural consumers. We’ve even seen a shift at the retail level with Target and others either increasing shelf space or designating special areas and/or aisles for “ethnic” (hopefully they’ll change this… Continue Reading
Here are five amazing resource posts and guides that will help you take your public relations and branding skills to the next level in 2015. 1. 10 DIY PR Tips That Will Help You Become Your Own Publicist When you’re thinking about starting a business your checklist and budget may include finding employees, manufacturing, leasing… Continue Reading
Ali Slutsky and Mary Mickel, owners of that Austin-based PR firm named after a poem and song about the lynching of African Americans, moved quickly to change and announce its new name: Perennial Public Relations. In doing so, they also continued to fail at PR by announcing the name to the press without first securing their social… Continue Reading
How do you name a PR Firm, of all things, after a poem and song about the lynching of Black people in America? That’s the question I found myself asking in vain on Saturday night when I discovered that Ali Slutsky and Mary Mickel, co-owners of the 2 year old hospitality PR firm, Strange Fruit PR, had done… Continue Reading
by: Melissa Kimble One of my favorite aspects about social media is its ability to give anyone a platform. As a result, most people make the mistake of thinking that just being on social media is enough; but, it’s only the first step. The key to fully leveraging your social media presence is adding your unique… Continue Reading
At some point in your PR career, you’ll be tasked with a project that requires you to reach out to brands to request product. In my lifestyle PR role, I often receive requests for my client’s products and as a lifestyle blogger I’m the one making the request. Having been on both sides of the equation, I’ve… Continue Reading
Brands aligning themselves and their product with relevant celebrities or tastemakers through product placement or endorsement deals is an age old practice. However, over time, celebrities have begun to take a more entrepreneurial approach to their careers, shunning the traditional endorsement deal in favor of ownership stakes, licensing deals, equity investment or developing and selling their… Continue Reading
“We have decided to move forward as a united family,” read the joint statement released by Beyonce, Jay Z and Solange days after security video footage of Solange attacking Jay Z was leaked to the media. The ‘this too shall pass’ crisis PR strategy seems to be a trend in the Knowles-Carter camp. Last year, after Beyonce performed at… Continue Reading
These PR tips can help you become your own publicist. (Credit: McCollins Media) When you’re thinking about starting a business your checklist and budget may include finding employees, manufacturing, leasing an office and getting a website designed. If public relations or marketing end up on that list, they’re usually listed at the bottom, which is… Continue Reading