Earlier this week I set up a full day of deskside meetings for one of my clients. Essentially, desksides are one-on-one meetings with reporters at media outlets where a brand or executive wants to get coverage. We typically look to book a deskside appointment when a client is launching a new product, making an announcement that warrants… Continue Reading
I’ve been using Bloglovin’ to keep up with some of my favorite blogs for the last year and I absolutely love it. It’s efficient and frees up my email inbox. Instead of receiving 30+ individual emails when my fave bloggers post new content, I receive a digest email once a day. You can also opt-out… Continue Reading
Lupita Nyong’o, the Kenyan actress who made her American film debut in ’12 Years a Slave,’ has already started picking up awards for her riveting role as “Patsey.” And as that winning streak continues with her new Miu Miu campaign, three major magazine covers in W, DuJour and V, you might want to learn how to… Continue Reading
You know how frustrating it can be when you’re all tapped out of ideas. Mentally, it feels like you’ve run into a brick wall. Instead of breaking your computer screen, you decide to get another cup of coffee (because maybe you’re not awake enough?), take a walk outside or if you’re anything like me you just log-off… Continue Reading
In an earlier post on this blog I wrote: I’ve always considered the relationship between PR professionals and journalists to be similar to an arranged marriage. We’re often brought together by editors and PR firm clients and told to “make it work.” And while there used to be a mutual respect between the two industries, the relationship has gone… Continue Reading
In my dual roles as a publicist and a lifestyle writer, I send and receive a ton of pitch emails every week. As a result, I know what elements are needed to make a pitch email successful and I know when you need to go back to the drawing board. Lately, I’ve been receiving pitches… Continue Reading
In a previous post, I talk about the importance of building relationships with the media. Once your relationships are in place and you start to generate some hits for your business or client you’ll discover that press is the gift that keeps on giving. A good media hit in a top tier outlet can catapult… Continue Reading
I’ve always considered the relationship between PR professionals and journalists to be similar to an arranged marriage. We’re often brought together by editors and PR firm clients and told to “make it work.” And while there used to be a mutual respect between the two industries, the relationship has gone sour due to the advent… Continue Reading
by Cortney Cleveland Twitter can be an effective tool for both journalists and PR professionals. Most journalists use the social network to promote their work and look for new story ideas, creating a huge opportunity for savvy publicists to get out of the great email inbox abyss and onto their radar. And with the fast-paced… Continue Reading