Your Brand is What the Audience Says It Is [Podcast Ep. 13]

I recently joined the Joblogues podcast to discuss how anyone can use branding principles to position themselves for career success. On that episode, I broke branding down to its most basic level: “Your brand is not what you say it is, it is what the audience says it is.”

However, I didn’t get a chance to go deeper and explain that while this is true, you have a great deal of power to influence how your audience views you and/or your business.

[Tweet “Your brand is what the audience says it is, but here’s how you can change their mind. “]

Here’s how you can get your audience on board with your brand message.

Insights + Takeaways:

How to get your audience or customers on board with your brand messages. (begins at 1:41)
How to create a positioning statement for your personal or professional brand.
Where to find your audience. (begins at 4:08)
How to influence your audience. (begins at 5:22)

Listen to Episode 13:

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If you have a PR or business question you’d like me to answer on the podcast you can add it in the comments below or send it via email with the subject line “#Questions” to sakita@hos-pr.com.

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