Category Archives: Career

The Sakita Method: 10 Job Search Tips that Work

The Sakita Method: 10 Job Search Tips that Work

Although the title of this post is focused on PR job seekers, with a slight tweak, these tips can be easily applied to entrepreneurial business development, freelance work or opportunities that exist at your current job. Think about the last time you went grocery shopping and only needed to grab a few items. The storeContinue Reading

The Biggest Social Media Myths

The Biggest Social Media Myths

MYTH: It’s all about me. No, it’s not. People may follow or “like” you online for who you are or the brand you represent, but they don’t come to hear you talk about yourself or product all of the time. If you’re a small business owner, your primary objective should be to provide relevant informationContinue Reading

Book Review: If You Have to Cry Go Outside

Book Review: If You Have to Cry Go Outside

If you follow me on Twitter, it will come as no surprise to you that I love Kelly Cutrone and view her as a mentor in my head. This long-distance relationship began years before she started making cameos on The Hills and The City. It actually started when I was just a fresh faced intern at this boutique PR firm. I started toContinue Reading

6 Linkedin Invitation Templates that Get a Response Every Time [FREE DOWNLOAD]

6 Linkedin Invitation Templates that Get a Response Every Time [FREE DOWNLOAD]

Used correctly, Linkedin can serve as the catalyst that initiates the transition to the next phase of your career. The free members-only service (there is a premium version too) can eliminate the barriers that stand between you, prospective employers, colleagues, clients and mentors. But a good Linkedin connection begins with the invitation. After you’ve identified someone that you’d likeContinue Reading

2012 PR Girl Gift Guide

2012 PR Girl Gift Guide

The 2012 holiday shopping season is here! And if you’re anything like me then you’ve only just begun thinking about a plan of action and making a list of who’s getting what this year. And because I wanted to make your (and any of my friends/family that may be reading this) lives easier,  I’ve prepared a giftContinue Reading

How To Turn Contacts into Contracts

How To Turn Contacts into Contracts

1. Inform/Ask: If you have built up a good rapport with people in your network, tell them exactly what you’re looking for and need. Interested in increasing your visibility within your industry, let them know you would like to do more speaking gigs and ask for a future recommendation. Are you a freelance journalist looking forContinue Reading