Category Archives: Strategy

Kanye Takes a Page Out of Jay-Z’s Book for “New Slaves” PR Stunt

Kanye Takes a Page Out of Jay-Z’s Book for “New Slaves” PR Stunt

Kanye West sure knows how to get the people going. Last Friday, after releasing the song “New Slaves” by projecting a video display onto buildings in 66 different locations around the world, the sometimes-controversial artist reclaimed his genius title and received kudos across the blogosphere for always moving the culture forward. And while this may haveContinue Reading

What Do Journalists Want?

What Do Journalists Want?

Apparently, no one knows for sure, especially when it comes to pitching stories. Last week, TechCrunch reported on a new investment for a social discovery app which was announced on Vine, twitter’s new micro-video platform. At the end of the story the reporter wrote that she hoped that “[making press announcements on Vine] doesn’t becomeContinue Reading

The 10 Commandments: What Your Clients Need to Know Before they Start Tweeting

The 10 Commandments: What Your Clients Need to Know Before they Start Tweeting

by: Cortney Cleveland  Managing multiple clients who all have eccentric personalities can make twitter a  scary place for PR professionals. While the micro-blogging site is a great way to build brand equity and engage with your audience, constant communication without a filter can be dangerous. One erroneous tweet can turn into an endless avalanche of bad press.Continue Reading

Advice on How to Make it in Fashion PR from Industry Insiders

Advice on How to Make it in Fashion PR from Industry Insiders

Each week Elizabeth Holmes, style reporter for the Wall Street Journal, hosts a Spreecast discussion with a group of insiders from the fashion industry. Today, she chatted with Kelly Cutrone, founder of People’s Revolution, Aliza Licht, senior vice president of global communications at Donna Karan and Cannon Hodge, social media manager at Bergdorf Goodman aboutContinue Reading