We’re continuing our ongoing series of posts called “5 Questions With…” where we talk with real folks about what they do and how iMeet is helping them do it. Sakita Holley is President of House of Success, a public relations and brand management agency. She consults and develops custom PR, branding and new media strategies for… Continue Reading
Mopwater: Describe your path to PR: How did you wind up in this field? SH: In retrospect, I would describe my path to PR as a natural progression, because growing up I always participated in activities and displayed certain characteristics that are usually attributed to PR people. But, I didn’t know how to articulate PR as an… Continue Reading
More high schools are eliminating senior-class polls, a long-standing tradition for graduating classes, in part out of concern for their effect on recipients. Research suggests most winners of the most-likely-to-succeed label will do well later in life, based on their academic ability, social skills and motivation. Less is known about the psychological impact. Some former… Continue Reading
When you hear the word concierge, thoughts of luxurious destinations and impeccable service come to mind. And if they have anything to do with it, Target will be joining that list of initial mental images so long as their new experiment works.… Continue Reading
Over the last few years, women the world over have been trading in their relaxers for a more natural look. And with any change in taste, comes opportunity. … Continue Reading
If you walked into one of Damone Robert’s salons today, you would not be able to tell that this wasn’t the life he always envisioned for himself. Before becoming a successful entrepreneur and beauty guru to the stars, Damone wanted to be a musician. “I was in two rock/funk bands, Red House and Damone Anthony.… Continue Reading… Continue Reading
Participating in twitter chats is a great way to test your knowledge, enhance your skill set and network with other professionals. If you think there’s nothing out there for you, think again. There is a chat for every imaginable topic, and if you still don’t find one that you like, feel free to create your own. Not… Continue Reading
Getting your business or brand mentioned in the press is the gift that keeps on giving. A good media hit in a top tier outlet can catapult your brand to the next level. And in most cases, it is far more valuable (and less expensive) then an advertisement. While getting press is often the goal, many… Continue Reading
Your publicist is often your first line of defense. You’ve enlisted them to protect your assets, your brand and ultimately your best interests. And while they may be able to handle all of those tasks, it is up to you to equip them with the necessary resources, information and space to do so. You may not understand the… Continue Reading
As online endorsers gain more notoriety and influence, the need for clear cut rules on how brands interact with bloggers (and on the internet as a whole) also increases. The Federal Trade Commission’s (FTC) guide on endorsements and testimonials has been around since 1980 but two years ago, the guidelines received an update to reflect the proliferation of social media, blogs and… Continue Reading