Marcus Troy is like a breath of fresh air and a shot of inspiration for anyone who’s ever experienced blogger fatigue from seeing the same people do and write about the same things over and over again. The Montreal native may have originally launched MarcusTroy.com in 2008 as a social experiment, but six years later… Continue Reading
by: Melissa Kimble One of my favorite aspects about social media is its ability to give anyone a platform. As a result, most people make the mistake of thinking that just being on social media is enough; but, it’s only the first step. The key to fully leveraging your social media presence is adding your unique… Continue Reading
OPI, the global nail lacquer company known for its frequent and sometimes brow-raising collaborations, recently announced one of the most brilliant brand extensions I’ve seen in a long time: a home paint line inspired by its’ most popular colors. The OPI Color Palette, a partnership with Ace Hardware’s in-house Clark + Kensington brand, launched with three collections… Continue Reading
As a frequent xoJane reader, where I spent the majority of my time in the beauty section, I thought it was genius when Jane Pratt and Say Media announced that they were launching xoVain, a standalone beauty site. xoVain launched with the tagline “No Beauty Secrets,” and completely lives up to that ethos with content that… Continue Reading
![[Updated] Listen to My SYP Global Radio Chat About PR and Entrepreneurship](https://hashtagsandstilettos.com/wp-content/uploads/2014/07/3e02430612f895a2451e7d6acb830ce9_400x400-175x175.jpeg)
Updated: On Tuesday, July 1st, I called into “Speak Your Piece” Radio to chat about PR and entrepreneurship. Here’s a link to listen to the show. It’s a good one: Inside the World of Public Relations with Sakita Holley – – – Tonight at 6:30pm EST I’ll be joining Ashley Maltbia and Taylor Aldridge on their… Continue Reading
If ever there was a career path that seemed tailor made for someone, it would have to be Felicia Walker Benson and the beauty industry. Felicia may have spent 12 years as a corporate HR exec, but even then she was the office go-to girl on all things beauty and style. Now, she’s the founding editor of… Continue Reading
Earlier this month, I had the greatest day of my PR life when I got the chance to meet the real life Olivia Pope and fixer extraordinaire, Judy Smith during a session on crisis communications at Vocus’ Demand Success 2014 marketing and public relations conference. No, she didn’t dish about Scandal’s season four but trust me,… Continue Reading
Summer is in the air and the atmosphere in the office is more laid back then ever. You may be tempted to slack off, but now is a great time to begin thinking of ways to sharpen your skill set. One of the least talked about windfalls of technological advancement is the increased accessibility of online… Continue Reading
At some point in your PR career, you’ll be tasked with a project that requires you to reach out to brands to request product. In my lifestyle PR role, I often receive requests for my client’s products and as a lifestyle blogger I’m the one making the request. Having been on both sides of the equation, I’ve… Continue Reading
Brands aligning themselves and their product with relevant celebrities or tastemakers through product placement or endorsement deals is an age old practice. However, over time, celebrities have begun to take a more entrepreneurial approach to their careers, shunning the traditional endorsement deal in favor of ownership stakes, licensing deals, equity investment or developing and selling their… Continue Reading