Category Archives: Brand Moves

Adele Tops UK’s Rich List on Her Own Terms

Adele Tops UK’s Rich List on Her Own Terms

Adele was recently named UK’s richest young musician on the Sunday Times’ annual rich list with an estimated net worth north of $30 million dollars. And she did it on her own terms. Last year, I wrote: Adele, arguably one of the most popular entertainers in the industry right now, has a clear idea about where sheContinue Reading

Chris Brown’s ‘TODAY Show’ Interview is a Step in the Right Direction for his Image

Chris Brown’s ‘TODAY Show’ Interview is a Step in the Right Direction for his Image

  On Monday, Chris Brown stopped by the TODAY show to debut his new single ‘Fine China’ and promote his upcoming album. However, instead of talking about the new music, Matt Lauer took the obvious route and brought up “the incident,” and surprisingly for the first time Chris Brown seemed genuinely ready to open up about what happenedContinue Reading

A Translation of Deborah Needleman’s Statement on T Magazine’s Lack of Diversity

A Translation of Deborah Needleman’s Statement on T Magazine’s Lack of Diversity

Last week, the first issue of T, the New York Times Style Magazine under new EIC Deborah Needleman was released. Almost immediately, readers noticed that the content and ads in the magazine were almost completely devoid of people of color, prompting Margaret Sullivan, NYT’s Public Editor to come forward with the promise that future issues of the magazineContinue Reading

One Reason Why Rihanna’s New Deal with MAC Isn’t Exactly a ‘No Brainer’

One Reason Why Rihanna’s New Deal with MAC Isn’t Exactly a ‘No Brainer’

Today, MAC announced that they’ve entered into a “creative partnership” with Rihanna to create a line of color cosmetic collections which will be called: RiRi [Hearts] MAC.  Here’s what we know so far:  There will be four separate collections that will be released throughout the year. The first product that will be released is RiRi Woo,Continue Reading

American Express Introduces Pay-by-Tweet Option for Card Members

American Express Introduces Pay-by-Tweet Option for Card Members

Last year, American Express launched it’s Card Sync  program which allowed card members to access deals from select merchants across several social media platforms, including Twitter and Foursquare. Today, they’ve decided to take their social commerce game to the next level with the launch of a program that lets members purchase items on Twitter, by tweetingContinue Reading