Category Archives: Business

The 10 Commandments: What Your Clients Need to Know Before they Start Tweeting

The 10 Commandments: What Your Clients Need to Know Before they Start Tweeting

by: Cortney Cleveland  Managing multiple clients who all have eccentric personalities can make twitter a  scary place for PR professionals. While the micro-blogging site is a great way to build brand equity and engage with your audience, constant communication without a filter can be dangerous. One erroneous tweet can turn into an endless avalanche of bad press.Continue Reading

Be Thankful for Today!

Be Thankful for Today!

There are a million reasons why we should say thank you. But unfortunately, we don’t say it enough. Go out of your way to thank someone today. You can just use those two familiar words or you can really go into how they’ve impacted your life. I prefer the latter. We’re all moving so fastContinue Reading

Be Useful

Be Useful

If you can’t be used, then you’re useless. Using someone usually has a negative connotation, but the aforementioned concept actually makes a lot of sense. Naturally, you and I are consumers. We use money to pay people for specific experiences. We use the people we follow on Twitter and other social networks for various reasons. We tap intoContinue Reading

Get Rid of Your Poverty Mentality

Get Rid of Your Poverty Mentality

Poverty Mentality*: If I give you something, it costs me what I gave you. The more you have, the less I have. The more I share, the more I lose. The Difference between “If” and “And:” I will give you this if you give me that. I will give you this and you will do something for someone else.Continue Reading

3 Things to Do During a Long Weekend

3 Things to Do During a Long Weekend

Here we are ALREADY halfway through the first month of the New Year. Martin Luther King Day is on Monday and I literally have had no time to prepare a decent getaway for my extra day of relaxation. If your work schedule is anything like mine I know that we are both in the sameContinue Reading

What I Learned about Business from Tonello’s Bringing Home the Birkin

What I Learned about Business from Tonello’s Bringing Home the Birkin

There’s always a certain level of mystery that enshrouds the inner workings of luxury brands, triggering that familiar, yet uncomfy outside-looking-in feeling. Especially when the brand in question, is Hermes. Michael Tonello’s, Bringing Home the Birkin: My Life in Hot Pursuit of the World’s Most Coveted Handbag will take you on a whirlwind journey around the world as Michael isContinue Reading

Notable Quotes

Notable Quotes

I read a lot. And as a result, I have a habit of jotting down a ton of notes so that I can reflect on them at a later time. This week, I noticed that my reading notes were starting to pile up and it was causing my OCD to flare-up so I decided toContinue Reading