Unconventional Job Hunting Advice for PR Grads

Unconventional Job Hunting Advice for PR Grads

  If you want to get a job in PR or any other industry, you can’t follow conventional wisdom. Resumes and cover letters mean nothing. And a 5 second Google search has now taken the place of first round interviews. To get a job in today’s cutthroat environment, you have to go hard…period. Stop sendingContinue Reading

What Do Journalists Want?

What Do Journalists Want?

Apparently, no one knows for sure, especially when it comes to pitching stories. Last week, TechCrunch reported on a new investment for a social discovery app which was announced on Vine, twitter’s new micro-video platform. At the end of the story the reporter wrote that she hoped that “[making press announcements on Vine] doesn’t becomeContinue Reading

The 10 Commandments: What Your Clients Need to Know Before they Start Tweeting

The 10 Commandments: What Your Clients Need to Know Before they Start Tweeting

by: Cortney Cleveland  Managing multiple clients who all have eccentric personalities can make twitter a  scary place for PR professionals. While the micro-blogging site is a great way to build brand equity and engage with your audience, constant communication without a filter can be dangerous. One erroneous tweet can turn into an endless avalanche of bad press.Continue Reading

A Translation of Deborah Needleman’s Statement on T Magazine’s Lack of Diversity

A Translation of Deborah Needleman’s Statement on T Magazine’s Lack of Diversity

Last week, the first issue of T, the New York Times Style Magazine under new EIC Deborah Needleman was released. Almost immediately, readers noticed that the content and ads in the magazine were almost completely devoid of people of color, prompting Margaret Sullivan, NYT’s Public Editor to come forward with the promise that future issues of the magazineContinue Reading

One Reason Why Rihanna’s New Deal with MAC Isn’t Exactly a ‘No Brainer’

One Reason Why Rihanna’s New Deal with MAC Isn’t Exactly a ‘No Brainer’

Today, MAC announced that they’ve entered into a “creative partnership” with Rihanna to create a line of color cosmetic collections which will be called: RiRi [Hearts] MAC.  Here’s what we know so far:  There will be four separate collections that will be released throughout the year. The first product that will be released is RiRi Woo,Continue Reading

KYI: A Line of Whole Food Beauty Products for Your Skin

KYI: A Line of Whole Food Beauty Products for Your Skin

If we are careful to eat wholesome, natural foods that nourish the body, why wouldn’t we also want to use products on our body that are wholesome, unprocessed and healthy? It was this line of questioning that led Samantha Addonizio to launch KYI Inc (short for ‘know your ingredients’), a line of beauty products made from ingredients inContinue Reading